Radiant Pre Estimate Play

Close the sale before you arrive. When you show up cold to estimates, you're competing purely on price with 2-3 other contractors.

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How HVAC Growth Hub Created the Radiant Pre Estimate Play

Alex Bloomfield | June 4, 2025

When Tim Dunn began working with HVAC contractors at HVAC Growth Hub, he kept hearing the same complaint:

“We show up to estimates, and homeowners are just shopping around. We’re competing with two or three other contractors, and the only thing they care about is price.”

The problem wasn’t the work, the reputation, or even the marketing. It was that contractors were arriving at appointments cold—with no relationship, no trust, and no differentiation.

Tim knew there had to be a better way.

The First Time We Tried It

One of Tim’s clients was closing only 20–30% of estimates.

For every 10 appointments, maybe two or three turned into jobs.

So Tim built the Radiant Pre Estimate Play.

Instead of sending a tech out cold, every time a homeowner requested a quote, the system automatically sent them a 3–5 minute video that included:

Testimonials from happy customers.

Proof of insurance and licenses for peace of mind.

A showcase of equipment and craftsmanship.

Direct answers to the most common objections (price, timing, trust).

By the time the technician pulled into the driveway, the homeowner already knew who they were dealing with and why they were the safer, smarter choice.

Results

The effect was immediate:

The client’s close rate jumped from 20–30% to nearly 70%.
Homeowners greeted techs with trust, not skepticism.
Competitors couldn’t compete on just “lowest price,” because the customer already believed in the value.

One contractor even joked: “It feels like half the sale is already done before I even knock on the door.”

Book a Free Strategy CallGet a free business audit from our HVAC advertising experts.

A.I Voice & Chat Play

Never lose another $5,000+ job to voicemail again. Most HVAC contractors miss 40-60% of inbound calls because they're on job sites, driving, or closed after hours.

Every missed call is a customer hiring your competitor instead. This play deploys AI receptionists that answer every call in under 3 rings, qualify leads using your criteria, book appointments directly into your calendar, and send confirmations—all automatically.

Reactivation Campaign Play

Turn your database into a goldmine. You've already spent thousands on marketing to acquire leads sitting dormant in your system—old quotes, past estimates, customers who said "maybe later."

This 3-day automated SMS and email sequence resurrects dead leads by offering free system assessments with urgency and scarcity. The profit impact: 20-30% of old leads convert when re-engaged properly, generating 30-50 additional jobs annually from leads you already paid to acquire.

Google Business Profile Play

Dominate local search and print money. When homeowners search "HVAC repair near me," only the top 3 businesses in the map pack get calls—everyone else is invisible.

This play optimizes your Google Business Profile to capture that premium real estate through strategic reviews, keyword optimization, and weekly posts. The profit impact: Companies ranking in the top 3 generate 15-30 organic leads monthly worth $45,000-$90,000 in revenue—completely free.

Always Qualified Play

Stop wasting time on tire-kickers and double your profit per estimate. Every unqualified estimate costs you 2-3 hours in drive time, fuel, and opportunity cost—time you could spend on a real buyer.

This play implements phone qualification questions (timeline, budget, decision-maker, urgency) before scheduling any estimate.

Radiant Pre Estimate Play

Close the sale before you arrive. When you show up cold to estimates, you're competing purely on price with 2-3 other contractors. This play sends a 3-5 minute video immediately after someone requests a quote—showcasing testimonials, insurance, equipment, and addressing all objections.

The profit impact: Your closing rate jumps from 20-30% to 60-80% because prospects are pre-sold and educated before you arrive.

Pipeline Play

Capture the 70% of revenue you're currently losing. Only 30% of qualified prospects buy on first contact—the other 70% need time, multiple touchpoints, and systematic nurturing.

Without a follow-up system, these leads hire competitors or forget about you. This play organizes every lead into a 5-stage CRM pipeline with automated follow-up sequences.

Frequently Asked Questions

What do I need to do to prepare for the call?

We will reach out to you right away to be sure that we got the proper contact info and that you are a fit for the program - keep an eye on your phone.

Once we get you through that process you will meet with your consultant.

Is HVAC Growth Hub just for new HVAC companies?

HVAC Growth Hub is for HVAC owners in all stages of business growth assuming they can meet the requirements to execute the program.

Your Business Consultant will help you determine this on your first meeting.

Do I already need to know how to run ads to make your system work?

HVAC Growth Hub will run your ads for you and contact all of your leads.

Will HVAC Growth Hub work in my market?

YES! We spend Thousands of Dollars per month in countless markets.

This R&D is performed to ensure that you always have the highest converting ads, offers, sales systems and fulfillment in the industry.

We always spend our money to provide you the best practices The HVAC Growth Hub Promise is that we "Future Pace the industry so that you can Future Proof your HVAC Company"

Get in touch with us

Ready to grow your HVAC company? Let’s talk.

We’re here to help you book more jobs, grow your online presence, and scale your business without wasting time on bad leads. Fill out the form or reach out directly we’re available Monday through Friday.