Sales Pipeline Play

Capture the 70% of revenue you're currently losing. Only 30% of qualified prospects buy on first contact—the other 70% need time, multiple touchpoints, and systematic nurturing.

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How HVAC Growth Hub Built the Pipeline Play

Alex Bloomfield | June 19, 2025

When Tim Dunn was mapping out growth systems for HVAC contractors at HVAC Growth Hub, he noticed a problem nobody wanted to admit:

Most contractors were only closing about 30% of the prospects they met on the first call or first estimate.

The other 70%—the majority of the money—was slipping away.

These weren’t bad leads.

They just weren’t ready yet.

Some needed more time. Some needed financing approval.

Some wanted to compare options.

And without a consistent follow-up system, they ended up hiring competitors—or worse, they simply forgot.

Tim realized contractors weren’t losing because they couldn’t sell… they were losing because they didn’t have a pipeline.

The First Time We Tried It

One HVAC company came to Tim frustrated.

They had hundreds of leads, but after the first contact, those leads went into a black hole. No one followed up, no one tracked the pipeline, and opportunities were being lost daily.

Tim introduced the Pipeline Play:

- Every lead was entered into a 5-stage CRM pipeline inside GoHighLevel.

- Automated follow-up sequences (calls, SMS, and emails) were triggered based on pipeline stage.

- Prospects were nurtured over weeks—not just forgotten after day one.

- Salespeople could see exactly where every lead stood, and what action came next.

Why It Works

The Pipeline Play works because it matches how people actually buy HVAC services.

30% are ready now.

70% need time, trust, and reminders.

By building structure and automation into that process, HVAC Growth Hub ensures no lead is left behind.

Results

In less than 90 days, the company’s revenue grew significantly—not because they added more leads, but because they captured what was already slipping away.

Follow-up brought 20–30% more deals across the finish line.
Sales reps stopped chasing blindly and started working a clear, organized system.
The owner finally had visibility into where every lead was in the buying journey.

As Tim likes to say: “They didn’t need more leads—they needed more follow-through.”

Book a Free Strategy CallGet a free business audit from our HVAC advertising experts.

A.I Voice & Chat Play

Never lose another $5,000+ job to voicemail again. Most HVAC contractors miss 40-60% of inbound calls because they're on job sites, driving, or closed after hours.

Every missed call is a customer hiring your competitor instead. This play deploys AI receptionists that answer every call in under 3 rings, qualify leads using your criteria, book appointments directly into your calendar, and send confirmations—all automatically.

Reactivation Campaign Play

Turn your database into a goldmine. You've already spent thousands on marketing to acquire leads sitting dormant in your system—old quotes, past estimates, customers who said "maybe later."

This 3-day automated SMS and email sequence resurrects dead leads by offering free system assessments with urgency and scarcity. The profit impact: 20-30% of old leads convert when re-engaged properly, generating 30-50 additional jobs annually from leads you already paid to acquire.

Google Business Profile Play

Dominate local search and print money. When homeowners search "HVAC repair near me," only the top 3 businesses in the map pack get calls—everyone else is invisible.

This play optimizes your Google Business Profile to capture that premium real estate through strategic reviews, keyword optimization, and weekly posts. The profit impact: Companies ranking in the top 3 generate 15-30 organic leads monthly worth $45,000-$90,000 in revenue—completely free.

Always Qualified Play

Stop wasting time on tire-kickers and double your profit per estimate. Every unqualified estimate costs you 2-3 hours in drive time, fuel, and opportunity cost—time you could spend on a real buyer.

This play implements phone qualification questions (timeline, budget, decision-maker, urgency) before scheduling any estimate.

Radiant Pre Estimate Play

Close the sale before you arrive. When you show up cold to estimates, you're competing purely on price with 2-3 other contractors. This play sends a 3-5 minute video immediately after someone requests a quote—showcasing testimonials, insurance, equipment, and addressing all objections.

The profit impact: Your closing rate jumps from 20-30% to 60-80% because prospects are pre-sold and educated before you arrive.

Pipeline Play

Capture the 70% of revenue you're currently losing. Only 30% of qualified prospects buy on first contact—the other 70% need time, multiple touchpoints, and systematic nurturing.

Without a follow-up system, these leads hire competitors or forget about you. This play organizes every lead into a 5-stage CRM pipeline with automated follow-up sequences.

Frequently Asked Questions

What do I need to do to prepare for the call?

We will reach out to you right away to be sure that we got the proper contact info and that you are a fit for the program - keep an eye on your phone.

Once we get you through that process you will meet with your consultant.

Is HVAC Growth Hub just for new HVAC companies?

HVAC Growth Hub is for HVAC owners in all stages of business growth assuming they can meet the requirements to execute the program.

Your Business Consultant will help you determine this on your first meeting.

Do I already need to know how to run ads to make your system work?

HVAC Growth Hub will run your ads for you and contact all of your leads.

Will HVAC Growth Hub work in my market?

YES! We spend Thousands of Dollars per month in countless markets.

This R&D is performed to ensure that you always have the highest converting ads, offers, sales systems and fulfillment in the industry.

We always spend our money to provide you the best practices The HVAC Growth Hub Promise is that we "Future Pace the industry so that you can Future Proof your HVAC Company"

Get in touch with us

Ready to grow your HVAC company? Let’s talk.

We’re here to help you book more jobs, grow your online presence, and scale your business without wasting time on bad leads. Fill out the form or reach out directly we’re available Monday through Friday.